An American tourist was visiting an English castle and admiring the superbly well cared for lawn.
Approaching the tour guide: "How can I get such a lawn to my mansion?"
Answers the tour guide: "First of all, you'll start
four hundred years ago."
That's the answer I give to people asking an advice after Sax on the Web (SOTW) reached the first page (now #6 when using key word "saxophone") in Google search. You'll be advised to start twelve years ago. Ten years ago my good friend, guitarist and now my band-mate Robert Rasmus directed me to a book about building loyalty in WWW. The key was not providing only static web pages, one-directional information, but adding
interactivity, getting visitors involved. Then
Sax on the Web Forum was born to form a community for saxophonists to discuss topics of interest. The membership varies from beginners and "late bloomers" to more advanced players and even to top-notch professionals.
The SOTW Forum had several incarnations and the current platform has been in use since 2003. There are now over one million posts, 25,000 members from all over the world out of which 30% are considered active. (Some of the older posts have been archived and available separately.)
The forum gets 8000 visits per day whereas the
"static" pages get more than 3000 daily visitors.
The
Sax on the Web site looks like its membership which will set the tone and also provide the vast contents available for everyone on the WWW. Running the forum would not have been possible without volunteer administrators. Now I only want to single out
Kim C. Pelletier who participated from the very beginning as a moderator and admin, and also designed logos and cartoons for SOTW. The above 10 year celebration logo is also from her pen.
I will be giving credit for all significant contributors later on.
The Sax on the Web site has many followers who benefit from the contents, but do not want to necessarily register as forum members. Now I added a
Google friend connect application to the Front page. Now visitors can inform their friends about SOTW and possibly connect with other members.
Thanks for your support during all these years,
-Harri Rautiainen